Affinity Media
Affinity Media


Healthy results from the world’s first cough simulator

The Results

  • 67% decrease in cost per reach and CPC – stretching Prospan’s media budget to cover more of the winter period. 
  • 27% increase in unit sales – despite the warmest winter on record, with thanks to smart data targeting and media efficiency.

What We Did

We set out to reach all category buyers by predicting when children would get sick all around the country by suburb. Our innovative solution was to develop a cough algorithm. We started by overlaying first party data with social, temperature, pollution and Medicare data. Essentially, we created the world’s first cough prediction tool.  

Our real-time cough predictions then dictated exactly when our programmatic media spend should be turned on and off. This gave Prospan a new brand presence at the right time, in the right place, and provided them with more effective reach, along with an innovative new piece of IP.   


What We Did

Research, strategy, data analysis, algorithm development, API implementation, media buying, technical development, campaign delivery, campaign optimisation, creative concepting, art direction, copywriting, design.

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