Affinity Media
Affinity Media

Revlon

Finding potential in channel optimisation

Delta Goodrem posing for Revlon

The Challenge

When a classic beauty brand asked us for a new approach to customer acquisition, we put them top-of-mind. All it took was clever channel optimisations, local adaption of global assets and some unique market research.

The Results

  • 78% increase in ad recall
  • 47% consideration from a younger audience
  • 9% market share increase in a fragmented category

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Delta Goodrem posing for Revlon

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+61 2 8354 4400

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